Email Marketing Design ? Create the Best Campaign Possible

Creating a successful email marketing design depends upon a few key points. The

first key is to keep it simple. If your email contains a flashy

attention-grabbing window of opportunity, but no real content, you?re not going

to get the results most businesses desire. People steer clear of the gimmicks,

so if your current campaign is ?gimmicky? you may want to consider revamping. If

you make the decision to revamp consider the following.

Try a simple email newsletter. The reason for this is a recent report by Nielson

Norman Group, the average e-mail user only reviews and Internet newsletter for

an average of 50 seconds. Whereas, marketing campaigns boarded by e-mail only

hold the reader?s attention for around four seconds. As you can see the

newsletter format will hold your average readers attention 10 times more than

the normal email. Which in turn brings us to the actual design of the newsletter

or the e-mail.

It?s important to create a simple email marketing design that both captures the

attention but also keeps the attention. The simple truth is that most consumers

and e-mail users only read a fraction of the e-mails they receive. The rest of

the e-mails that they actually open are merely scanned for content. Depending

upon the individual, different advertising dynamics are found appealing. For

this reason, you?re e-mail newsletter or advertisement should appeal to each of

these demographics.

Aside from simplicity, an effective email marketing campaign will utilize ASIC

principles of design. By promoting contrasting colors to draw the eye and call

readers to action over the amplification of certain statements. You may also

want to consider the very e-mail inboxes from standard for e-mailing sources.

For example Hotmail and AOL both offer varying standards when it comes to

opening e-mail. It?s a good idea to use colors and fonts that will be visually

appealing in any e-mail genre.

Most e-mail forums have moved on to the concept that design segment should not

contain more than 200 to 300 pixels. This means that your e-mail design should

not be disproportionate. Try to ensure that you?re marketing design has a smooth

flow and is distributed evenly for the entirety of the content.

There have been countless studies on how most Internet users read e-mail and

various documents throughout the web. Your desire should be to gain reader

attention and you can be sure to do this by using an e-mail marketing design.

The most effective design is constructed around a five second view of any page.

That means any information put on your page should be readable/scannibal within

a five second time constraint.

It?s a good idea to use your knowledge. When it comes to marketing and media, to

ensure that your message takes up less real estate than standard e-mail

advertisements. If your e-mail add takes up too much space or comes across too

spammy, most ISPs will automatically filter it out as junk. The imagery you

placed inside your e-mail should convey a rapid message, don?t make the mistake

of using photos and logos for mere beautification. To make the most of your

marketing campaign ensure that your pictures says something besides ?I?m

pretty?.

E-mail marketing is a rapid response industry. This means you must be certain to

give your potential clients every opportunity to make contact with you. You can

be easily contacted via contact information placed within your messages. Be sure

to include links to your site, your address information, your phone numbers,

your fax number and any other information that can be used to contact you on a

daily basis, in every e-mail that you send to potential clients.

Let's face it! Without the proper email marketing design your email campaign may

well be predestined to fail. Knowledge is power! Use what you have learned here

and from other resources well and your email campaign will stand a much better

chance of adding profit to your bottom line.